What’s the key to running a successful business? It is being a good marketer. No matter what business you are in, you are really in the business of marketing. Regardless of how skilled you are at your trade, you still need to get customers.
Don’t worry, marketing isn’t as hard as you think. Many business owners dread this subject, but it’s really not that hard. Most companies’ marketing is so bad that it’s not that difficult to make yourself stand out. Here are four tips to start getting customers:
#1) Choose your target prospect
You need to know who your customer is, and then target only them. That’s the key to good marketing. Many businesses have no idea who their main customer is. Instead, they try marketing to anybody and everybody.
Choosing exactly who your customer is will help you speak directly to them. Choose their age, gender, income level, interests, as well as other variables.
#2) Test, Test, and Re-test
No matter how great you think your marketing material is, let the prospect tell you. Don’t just assume that something is going to make you money.
In other words, test the headlines, prices, and guarantees of your ads incessantly. Then keep the better performing one, and test another one against that.
The key to marketing is to continually improve on the control (the better performing one). Eventually you will get sky-high conversion rates. This process might take a little while, but the end result will be well worth the effort.
#3) Start small
One of the main ways to build your business is to start with a tiny advertising budget, and gradually expand it. Turn that $5 into $10, and then reinvest that. The myth that you need a lot of money to be profitable isn’t true.
#4) Go where the competition is
A lot of people will tell you to avoid competition, but this probably isn’t a good idea. Instead, you want to go where people are competing. This is because you know there is money to be made there.
How do you stand out?
The key is to do something a little better than everyone else. This is where your unique selling proposition (USP) comes in. If there is nothing about your company that makes it stand out from all the others, you won’t be profitable.
The truth is, it’s much easier to beat your competition than to create a market for something. It’s been done, but attempting to create a trend is very difficult and requires a lot of money for testing.
The bottom line is, marketing isn’t as difficult as most people think. Implement these four tips, and your profits could skyrocket.
Looking at the strategy above, what are some ways that you incorporate into your marketing plan? I’d love to hear from you!
Until next time, keep getting your message out into the world…people need YOU!