You often hear people talk about the difference between working in your business and working on your business. When you are working in your business, you are focused on running your day to day operations, working with clients, creating new products, paying bills, managing your social media, marketing, etc. This is where you wear all the hats in your business.
Working ON your business involves forecasting long-term growth and development plans, setting revenue goals, and establishing ways to extend your network. This is the time you spend on the work that can take your business to the next level.
Both types of focus are necessary when running a business, but it’s easy to get caught up in the minutia of the daily tasks and never get around to setting a long term plan that you can reach for. That essentially places you in the role of scullery maid, instead of being the Queen of your castle.
So the best solutions for making sure that you are wearing your tiara more than you are donning an apron include the following:
Putting YOU at the Top of Your Priority List
When you regularly sacrifice yourself for everything else that needs attending to in your business, you will eventually run out of energy to give to the most important tasks — those that generate revenue and growth. You must commit to nurturing your number one business asset, and that’s you! When you take the time to take care of yourself, then you have what you need to run your business in less time and with much better results.
Knowing the Difference Between “Yes, I can” and “Should I?”
If you are a solopreneur, then this debate is even more challenging for you, since you are accustomed to wearing all the hats, all the time. But at some point you need to determine what your time is worth, and whether or not it makes more sense to outsource some of the basic and tedious tasks, to free you up to focus on the big picture. If you constantly keep your nose to the grindstone, never looking up long enough to see where you are headed, you run the risk of missing great opportunities that come your way.
Keeping Your Eye on the Big Prize
If you don’t have a destination in mind, then how will you know where to focus your efforts and energy? In order to sustain business growth, you must establish long term financial goals and the incremental steps necessary to achieve them. It’s important to maintain a present-centered focus, but you must always have one foot on the path to your future. Creating a vision of the future of your business, that you can see yourself achieving, is the motivation you need to get you beyond the challenges you face each day with the little things.
These are just a few tips that you can begin implementing right away. You will soon more regularly find the free time to make some decisions about the future of your business.
© 2012 Reece International LLC/Dr. Shannon Reece. All rights reserved.