[Accessed 03-12-20]. In its approach, the strategy evaluates the business operational environment and focus on the inner working of a company. Millennials don’t buy into old-fashioned travel norms. According to Capuano, Marriott sees major growth opportunities in Starwood’s three-tiered collection of brands: The Luxury Collection, Autograph Collection Hotels and the Tribute Portfolio. Students can use our free essays as examples to write their own. The M Live program has a geofencing feature that works via the app. EssaySauce.com is a free resource for students, providing thousands of example essays to help them complete their college and university coursework. So Marriott found a balance that keeps their users engaged with the brand. Marriott is leading the way with flexible workspaces, game-changing technology and new ways of thinking about the way people meet, create and succeed, including innovative tools that make your job easier: Start exploring the possibilities with Marriott Bonvoy Events, our online resource for event and meeting planners. Free Event Management Software for Planners and Properties. ...(download the rest of the essay above). Why does this Marriott marketing campaing work? Springhill Suites segments is a hotel offering that is moderate for a family or a single traveler with living area for unwinding before embarking on a good rest at nights (Harmon 2).